The Customer Journey to Online Purchase

The modern customer journey is complex. So it’s important to focus on the key moments that can help inspire people to buy your product or service. Millions of consumer interactions were analysed through Google Analytics to show how different marketing channels affect online purchase decisions. What are the most important moments along the journey for your customers?

Simply choose an industry, business size and region below, then use the data to uncover the moments where you need to be there and be useful.

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