Tag: the marketing division


A Wealth of Health

The demand for body beautiful continues to grow a profitable health and wellness industry in Australia with low-fat, low-salt and no added preservatives becoming familiar catch-cries on our supermarket shelves. According to research by Nielsen the abundance of health minded media messages are reflective of the populations’ attitude toward health concerns with 55% of Australians aged 14 and over avoiding unhealthy food and 52% expressing...

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Connecting With Older Customers

A staggering growth in popularity of app technology may come as no surprise considering the success of Apple’s iPhone and iPad technologies. What may surprise many however is the extent of the app’s appeal to older consumers who are utilizing the technology to access written, audio and video content online. With the 55-plus age group now accounting for 20% of sales, these online developments are...

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The Supermarket Aisle Revolution

It is those last crucial minutes of the shopper’s purchasing process that are vital for brands to own. Those pivotal moments, when the shopper is still umming and ahhing down the supermarket aisle or walking through the thoroughfare of outlets at the local mall, moments away from their next big purchase. In these final minutes, anything can happen, any brand can be placed at top...

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The Future of Point-of-sale

Point of sale (POS) advertising has the power to make or break a sale and turn potential customers into purchasers but will the emergence of new technologies help or hinder? Encompassing the media that advertisers use within stores, shopping centres and retail outlets, POS has long been considered a marketers crucial last-line of attack in getting a consumer over the line. It is a fluid...

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Green Is The New Black

Promotional products have long played a role in most integrated marketing campaigns. Being tangible, they remain in the hands of your target longer than any other form of marketing and can generate greater brand awareness at a lower unit cost. Increased awareness of environmental issues coupled with demand for social and environmental accountability suggests the emergence of green products is a trend that’s here to...

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Compact Newspapers

Proposed changes to the traditional newspaper format of the Sydney Morning Herald and The Age by Fairfax have caused waves in the marketing world and left advertising opinions divided. Whilst some marketing experts support the bid for new ‘compact’ tabloid sized editions on weekdays others such as  aren’t welcoming the changes with quite so open arms. The strict commercial reality to this question is that...

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Custom Made Publishing

The realm of custom publishing is fast becoming big business. Brands such as Coles, Myer, Fernwood, Qantas, Foxtel and Blockbuster successfully use their own title publications to connect with their customers and are acquiring a loyal following in the process. Custom communications are tailored to convey the unique identity of the brand. Brands value custom because it is a direct way to engage their customers....

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Promoting Your Business Without Spending a Fortune

So you want to promote your business, but you don’t want to spend a fortune doing it – well join the club! It seems to be the order of the day. There isn’t always a silver bullet, but the good news is that you can promote your business without spending a fortune if you know how. You need to get smart and strategic and have...

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The Worlds Top 50 Brands

The Worlds Top 50 Brands during this decade 1 Coke 26 Nike 2 IBM 27 SAP 3 Microsoft 28 IKEA 4 GE 29 Sony 5 Nokia 30 Budweiser 6 McDonalds 31 UPS 7 Google 32 HSBC 8 Toyota 33 Canon 9 Intel 34 Kellogg’s 10 Disney 35 Dell 11 HP 36 Citi 12 Mercedes 37 JP Morgan 13 Gillette 38 Goldman Sachs 14 Cisco 39...

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How To Target Customers Effectively

There are numerous elements to consider when marketing your business. In order to promote your business successfully you need to understand the fundamentals of your business offerings, market, objectives and strategy. Once you have established this, the key is to then target your customers effectively. If you can manage this, you will inevitably save yourself a lot of time, money and effort with a positive...

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Clients We've Worked With

  • City of Gold Coast
  • NSW North Coast Tafe
  • seeley-logo
  • Griffith-Logo
  • TUH
  • boq-the-marketing-division
  • Open2View
  • Customs-House-logo
  • q1-resortandspa
  • Vulcan-Steel-1
  • Skydive Australia
  • Visual-Connections-logo
  • AMAP Engineering
  • morlife
  • Leeda Swimwear