A staggering growth in popularity of app technology may come as no surprise considering the success of Apple’s iPhone and iPad technologies. What may surprise many however is the extent of the app’s appeal to older consumers who are utilizing the technology to access written, audio and video content online. With the 55-plus age group now accounting for 20% of sales, these online developments are proving not only relevant in reaching the younger market but the older generation as well.
The combination of app and touchscreen technology, to create the smartphone, has revolutionized the mobile phone industry and simplified use for older consumers who have found a new platform through which to consume their traditional media content.
Businesses need to be aware of the potential this technology holds in engaging with older consumers, especially those in the highest socio-economic groups, who will be accessing more of their content (and advertising) online using smart devices.