Conference or Training Workshops
Through consultation with you, we scope the key objectives for your conference and ensure we are targeting the most valuable information specific to your staff based on topics of interest, participant numbers, current knowledge and relevant trends in your industry sector.
Upon collaboration and availability, The Marketing Division provides presentation services at business conferences, events and team meetings throughout Australia including Gold Coast, Brisbane, Sydney, Melbourne, Adelaide, Cairns and other conference venues nationwide.
Customised Topics – choose from the themes below or build a combination tailored to your specific needs
- Developing a Strategic Sales or Marketing plan – set objectives, strategies, tactics, managing relationships
- Successful Sales techniques for Account Managers/BDM’s – questioning, overcoming objections, closing
- Effective Sales Communication – promoting brand, value proposition and key benefits
- Creating Digital, Website & Social Media Strategy – review, analyse and improve digital platforms
- Enhancing the Customer Experience – taking your customer on a positive memorable journey
- Converting Marketing to Sales Revenue – maximising the sales process to compliment your marketing
- Content Marketing and Engagement – get connected, stay connected and relevant
- Franchisees Business Planning & Sales Skills – Developing new business opportunities
- Marketing Strategy in Not for Profits – achieving your organisational vision and mission
- Conference Style
- Interactive Workshop
- Key Note Speaker
- Seminar or Trade Event
1-2 Hours, 1/2 Day, Full Day
Contact us to discuss your next conference or event.
Professional Development Training
Business is changing – so when you bring your staff together at a conference or team meeting, invest in updating their skill set to extend knowledge and learn new effective business strategies. Choose a topical presentation or workshop in the areas of marketing, sales techniques, business development or strategic planning.
We can talk with you about the best style of PD, if your preference is with a seminar style or if you want to get your team more interactive with hands on practical learning. Participants can walk away with implementation activities ready to get straight into place and accommodate what will work best for you.
Specialist topics for Trade Events
Industry events are a great opportunity to enhance the skill sets of individuals within the industry sector and educate them in various aspects of business including sales and marketing principles – a valuable insight to any business.
The Marketing Division presents topical learning at Seminars and Trade Shows within your required style around Australia. Industries we have worked with include Real Estate, Print, Education, Tourism, Hospitality, Healthcare, Manufacturing, Logistics, Retail, Government, Finance and IT.
Pac Print, Melbourne Convention & Exhibition Centre
Contact us to discuss your event requirements.
Sandra O’Neill – Conference Presenter
Sandra’s background includes over twenty five years experience with a career in business, marketing and sales incorporating strategic marketing, sales, business development, senior level management, consulting and training within a range of industries including media, advertising, tourism and digital technology.
As well as a broad scope of practical knowledge to draw on, she also holds prominent qualifications in Business, Marketing and IT and is a Nationally Recognised Certified Trainer and Assessor. Throughout a career in Australia, New Zealand, United Kingdom and the USA she has gained a valuable insight of businesses across a variety of industries and appreciates the diverse challenges they encounter. Sandra works in industry, so the knowledge base is relevant and current to meet the demands of business in today’s environment.
What is a Certified Practising Marketer?
CPM is the qualification of a Certified Practising Marketer, as benchmarked by the Australian Marketing Institute. It shows that you are a professional marketer recognised by your peers for your extensive experience and formal qualifications.
It also means that you have made a commitment to ongoing professional development to maintain a competitive advantage. A Professional Maintenance Programme needs to be made up of structured learning such as CPM workshops, tertiary study, marketing forums and management training.
CPMs are required to undertake a minimum of 100 hrs (approximately 33 hours a year) of Professional Maintenance over a three-year period to maintain certification. PMP is subject to random auditing and must meet the criteria and policies set by the Australian Marketing Institute Accreditation and Endorsement Board Committee.