Technology News


What Virtual Reality Will Mean for Advertising

It’s still early days, but virtual reality is quickly gaining mainstream attention. Global search interest on Google grew by nearly 4X in the last year.1 What will a future with virtual reality mean for advertisers, creators, and storytellers? VR for everyone Virtual reality used to be the stuff of science fiction. Today, it’s become a true reality. Why now? For one, the ubiquity and quality...

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The Customer Journey to Online Purchase

The modern customer journey is complex. So it’s important to focus on the key moments that can help inspire people to buy your product or service. Millions of consumer interactions were analysed through Google Analytics to show how different marketing channels affect online purchase decisions. What are the most important moments along the journey for your customers? Simply choose an industry, business size and region...

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