A Wealth of Health

The demand for body beautiful continues to grow a profitable health and wellness industry in Australia with low-fat, low-salt and no added preservatives becoming familiar catch-cries on our supermarket shelves. According to research by Nielsen the abundance of health minded … Read More

Connecting With Older Customers

A staggering growth in popularity of app technology may come as no surprise considering the success of Apple’s iPhone and iPad technologies. What may surprise many however is the extent of the app’s appeal to older consumers who are utilizing … Read More

The Future of Point-of-sale

Point of sale (POS) advertising has the power to make or break a sale and turn potential customers into purchasers but will the emergence of new technologies help or hinder? Encompassing the media that advertisers use within stores, shopping centres … Read More

Green Is The New Black

Promotional products have long played a role in most integrated marketing campaigns. Being tangible, they remain in the hands of your target longer than any other form of marketing and can generate greater brand awareness at a lower unit cost. … Read More

How To Target Customers Effectively

There are numerous elements to consider when marketing your business. In order to promote your business successfully you need to understand the fundamentals of your business offerings, market, objectives and strategy. Once you have established this, the key is to … Read More