Marketing News


Why Marketers Should Care About Mobile Page Speed?

People use their mobile devices to shop more than ever before. But the average mobile retail site doesn’t live up to expectations—leading brands to lose customers and sales. To find out which factors lead to mobile site underperformance, Google partnered with SOASTA, a leading analytics company. There’s no doubt about it: Shoppers expect brands to deliver fast, frictionless mobile experiences. And those expectations keep rising...

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