Sales for ‘Non Sales’ Staff

Sales Skills for Everyone

Sales Training – Course: Sales for ‘Non-Sales’ Staff

Courses are customised to your business, industry and participant requirements
Options Available: ½ Day Workshop – 1 Day Intensive – 2 Days Strategic
Delivery: Individual – Group – Conference    Contact us about training options

Do you have staff that are responsible for sales, although their job title or core function does not specifically reflect this? This is a very popular course, because so many roles incorporate elements of sales with requirements to interact well with customers, yet it is often overlooked.  This is common in many organisations as this important role is often included with many other tasks and may not be getting the attention it deserves or the results required.  In some cases the sales process is necessary for all staff members to be active in, both directly or indirectly. Many staff are involved with dealing with customers in some capacity and this is perfect for understanding how to deal with customers to maximise business and customer objectives.

This ‘back to basics’ sales training is developed with ‘non-specified’ service staff in mind as it covers the key principles and methods to improve sales processes and strategy at a level that is appropriate. We take the fear out of the ‘sales process’ and break it down to get the best out of your team in servicing their customers well, converting revenue and providing an improved customer experience. We will customise this training for your specific needs and industry.

Key Learning outcomes

  • Foundation principles of the sales process
  • Why each role is important to business success
  • Benefits of a positive sales experience for the customer
  • Business overview: Flow on effect of excellent service
  • Your value proposition and brand
  • Internal and external sales within your organisation
  • Dealing with your target audience (B2B/B2C)
  • How to ask the right questions to establish needs
  • Managing sales procedures and policy
  • Realising true benefits of your products and services
  • Handling objections with ease
  • Closing sales and improving conversion rates

Recommended topics may be customised

Other training course topics include:

Sales Management
Contact/Call Centre
Retail sales
Developing a strategic sales plan
New business start up ventures
Sales strategy for small business/SME
Combining sales and marketing principles
Enhancing customer experience
Starting a career in sales
Franchise Business Development

Find out more about these courses

Expertise Overview – Sales Training

B2B & B2C: Create effective sales strategies by market segmentation
B2B-Business to Business: Developing key strategies to maximise client relationships
B2C-Business to Consumer: Achieving positive growth and customer experience
Maximising sales outcomes: Examine conversion ratios from enquiry through to revenue
Setting and achieving sales targets: Discover the smart way to reach business objectives
Optimising your sales process: Review and improve sales systems and procedures
Developing sales strategies: Create strategic campaigns by thinking outside the square
Increasing your sales margins: Working smarter is not always harder
Value Proposition: Understand why customers should choose you above your competitors
The psychology of the sales process: Understand what’s happening behind the scenes
Questioning methods: Learn questioning techniques that are necessary for needs analysis
Closing the sale: Close with success to provide great customer service and business revenue
Maximise your resources: Get the most from yourself, your team, your time and your money
Building customer relationships: Maintain a loyal, frequent and return customer base
Building a sales pipeline: Prospecting, qualifying and converting leads
Expand your sales productivity: Balancing your time and skills to achieve better results
Time management: Prioritise and plan important and urgent workloads
Managing sales territories: Gain efficiency and proficiency to manage clients geographically
Goal setting: Managing your business and personal goals to achieve a healthy balance
Key Performance Indicators: Effectively managing and measuring your team’s performance
Up-selling & Cross-selling: Improve your bottom line & customer experience
Effective sales techniques: Stay ahead of your competitors in a changing business environment

Professional training delivery

Our sales training is developed by Sandra O’Neill, Director of The Marketing Division, who has been in Marketing and Sales for over 25 years. Sandra is a Certified Practising Marketer as benchmarked through the Australian Marketing Institute and is a qualified Certified Trainer and Assessor, which means that the delivery is professional and relevant. The training is hands on and interactive and it involves all participants so everyone gets the most out of it. You can rest assured that your business training and learning experience is qualified, skilled and confidential.

Ethos is on teaching the ‘why’ so participants can understand the relevance of the ‘how’.

What’s included during training:

  • Full Presentation Training Notes for each participant
  • Certificate of Attendance for each participant
  • Relevant Workbooks ‘How To’ Guides

Contact us to find out more

Who We Train

The Process

1. Discovery Call

Call us today to discuss your requirements.

2. Tailored Proposal

Shortly after we’ll provide you with a tailored proposal.

3. Book Training

Confirm your sales training and we’ll organise a time and date.

Call 1800 286 068

Start your discovery call to discuss your requirements

Clients We've Worked With

  • City of Gold Coast
  • NSW North Coast Tafe
  • seeley-logo
  • Griffith-Logo
  • TUH
  • boq-the-marketing-division
  • Open2View
  • Customs-House-logo
  • q1-resortandspa
  • Vulcan-Steel-1
  • Skydive Australia
  • Visual-Connections-logo
  • AMAP Engineering
  • morlife
  • Leeda Swimwear