Sales Training – Brisbane, Gold Coast, Sydney & Melbourne

National Sales Training Specialists

Courses are customised to your business, industry and participant requirements
Options Available: ½ Day Workshop – 1 Day Intensive – 2 Days Strategic
Delivery: Individual – Group – Conference    Contact us about training options

Sales and marketing go hand it hand – yet have strategically different functions which are both very important to business success. Depending on the size and structure of your organisation, your staff may have combined or seperated roles for these key areas. The bottom line is that your marketing effort needs to be converted into sales revenue to get a good ROI – whilst providing a positive customer experience.

The Marketing Division provides a range of Business Sales Training options that can be developed and delivered to your tailored requirements.

Sales Training Specialists - The Marketing Division

Today’s market is more competitive than ever, so we will work through a training scope with you based on your teams skill sets, experience and ability (which in many cases may be mixed) and discuss your training objectives, time frame, budget and delivery preferences.

Working with management and staff on required levels, we can work with you to combine the training into your overall Sales and Marketing strategies. Our sales training topics cover all aspects of sales – Business to Business (B2B), Business to Consumer (B2C), across any industry – in any sales environment; such as face to face, phone or other methods of sales communication.

Through our experience, we can offer practical training and draw on real case studies from Australia and overseas,  actual examples and first hand experience to consolidate the knowledge to ensure that participants are getting the best understanding of how the principles apply to your business.

We can customise topics to your requirements and below are some of our most popular sales courses.
To discuss in person how we can help your business please call us on 1800 286 068 or contact us

Strategic Selling: Account Managers, BDM’s & Executives

Managing client accounts and performing as a successful Business Development Manager requires clear planning and strategy so this tailored training is developed specifically for company representatives in these vital roles. Upon further scope of your industry and individual team requirements this can be tailored for your teams professional development requirements:

Key Learning outcomes

  • Establish and maintain business to business (B2B) relationships
  • Managing geographical sales territories
  • Identifying new business opportunities
  • Setting goals and achieving sales targets
  • Managing relationships with key accounts
  • Working with KPI’s (Key Performance Indicators)
  • Developing and implementing a successful sales plan
  • Professional business networking
  • Preparing proposals and communication
  • Effective presentation skills
  • Planning for meetings and outcomes
  • Handling and overcoming objections to meet customer needs
  • Closing business sales and planning phases
  • Time management

Customer Service & Sales Teams

The Customer Service role within an organisation can be broad, whilst the nature of dealing with customers may necessitate handling sales.  It is crucial for staff that deals with customer enquiries, that are expected to handle sales to understand this core function. This will help them achieve sales goals for the company and also manage other key aspects of their job, whilst positively enhancing the customer experience.

Key Learning outcomes 

  • Business overview: Flow on effect of sales and service
  • Understanding your role and value within the organisation
  • Foundation principles of the sales (and marketing) process
  • Dealing with your target audience (B2B/B2C)
  • Customer needs analysis
  • Effective questioning techniques
  • Identifying solutions and empathising with customers
  • Handling and overcoming objections to meet customer needs
  • Features and Benefits of your products and services
  • Understanding real value of positive sales experience to your customers
  • Closing sales – when and how
  • Up-selling/Cross-selling
  • Effectively managing sales procedures and data

Contact / Call Centre

Communicating with customers in an inbound or outbound contact centre environment comes with challenges in dealing with customers and also managing staff retention. Learn successful methods specific to telephone and follow up communication to add value to the customers experience whilst meeting your organisational objectives. In today’s competitive market it is even more important to have effective interaction between your organisation and customers.

Key Learning outcomes

  • Techniques for successful verbal communication
  • Understanding the sales process
  • Dealing with your target audience
  • Customer needs analysis questioning methods
  • Listening to your customers buying signals
  • Importance of brand and market positioning
  • Persuasive language methods
  • Overcoming objections
  • Closing sales – when and how
  • Up-selling and cross-selling
  • Customer support
  • After sales support

Sales training for ‘non-sales’ staff

Do you have staff that are responsible for sales, although their job title does not reflect it? This is common in many organisations as this important role is often included with many other tasks and may not be getting the attention it deserves or the results required.  In some cases the sales process is necessary for all staff members to be active in, both directly or indirectly. This tailored sales training is developed with ‘non-specified’ sales or service staff in mind as it covers the key principles and methods to improve sales processes and strategy at a level that is appropriate. We will customise this training for your specific needs and industry.

Key Learning outcomes 

  • Foundation principles of the sales process
  • Why each role is important to the success of the business
  • Understanding the benefits of a positive sales experience for the customer
  • Business overview: Flow on effect of excellent service
  • Your value proposition and brand
  • Internal and external sales within your organisation
  • Dealing with your target audience (B2B/B2C)
  • How to ask the right questions to understand your customers’ needs
  • Managing sales procedures and policy
  • Realising true benefits of your products and services
  • Handling objections with ease
  • Closing sales and improving conversion rates

Retail Sales

Marketing can only go so far in retail and converting sales can be the downfall of a campaign if the opportunity of a transaction is missed at the point of sale end. This market has become so highly competitive in recent years due to the increase of on-line shopping, so retailers need to maximise opportunities whilst creating an excellent customer experience with customers while they’re in store.

This training is developed solely for retail staff to understand the fundamental nature of their role and the true function of suitable sales techniques to capitilise on overall business success. It is tailored to improve both professional & personal development in achieving retail sales targets and provide greater levels of service:

Key Learning outcomes 

  • Communicating effectively with your customers
  • Initiating a customer needs analysis
  • Dealing with your consumer demographic (B2C)
  • Questioning techniques in a retail environment
  • Meeting customers’ requirements to exceed expectations
  • Finding the balance between feeling ‘uncomfortable’ and assisting customers
  • Understanding true benefits of your product and services
  • Managing objections and closing retail sales
  • Up-selling and cross-selling
  • Importance of brand and market positioning
  • Creating a positive customer experience
  • Customer loyalty

Other training course topics include:

Time to Learn Marketing

Sales Management
Developing a strategic sales plan
Growing sales in a new business start up
Sales strategy for Small Business/SME
Combining sales and marketing principles
Enhancing the customer experience
Converting marketing to revenue and profit
Starting a career in sales
Franchise sales and business development

Find out more about these courses

Overview of Expertise – Sales Training

B2B & B2C: Create effective sales strategies by market segmentation
B2B-Business to Business: Developing key strategies to maximise client relationships
B2C-Business to Consumer: Achieving positive growth and customer experience
Maximising sales outcomes: Examine conversion ratios from enquiry through to revenue
Setting and achieving sales targets: Discover the smart way to reach business objectives
Optimising your sales process: Review and improve sales systems and procedures
Developing sales strategies: Create strategic campaigns by thinking outside the square
Increasing your sales margins: Working smarter is not always harder
Value Proposition: Understand why customers should choose you above your competitors
The psychology of the sales process: Understand what’s happening behind the scenes
Questioning methods: Learn questioning techniques that are necessary for needs analysis
Closing the sale: Close with success to provide great customer service and business revenue
Maximise your resources: Get the most from yourself, your team, your time and your money
Building customer relationships: Maintain a loyal, frequent and return customer base
Building a sales pipeline: Prospecting, qualifying and converting leads
Expand your sales productivity: Balancing your time and skills to achieve better results
Time management: Prioritise and plan important and urgent workloads
Managing sales territories: Gain efficiency and proficiency to manage clients geographically
Goal setting: Managing your business and personal goals to achieve a healthy balance
Key Performance Indicators: Effectively managing and measuring your team’s performance
Up-selling & Cross-selling: Improve your bottom line & customer experience
Effective sales techniques: Stay ahead of your competitors in a changing business environment
Provide a positive customer experience: Growing customer satisfaction and revenue
Reading body language & signals: Determine if you are meeting your customer’s expectations
Establish business relationships: Building successful and beneficial professional networks
Appointment setting: Just making an appointment can half the battle
Presentation skills: Learn effective presenting methods to manage nerves and increase results
Writing proposals and quotes: Revise and enhance sales documentation and materials

Professional training delivery

Our sales training is developed by Sandra O’Neill, Director of The Marketing Division, who has been in Marketing and Sales for over 25 years. Sandra is a Certified Practising Marketer as benchmarked through the Australian Marketing Institute and is a qualified Certified Trainer and Assessor, which means that the delivery is professional and relevant. The training is hands on and interactive and it involves all participants so everyone gets the most out of it. You can rest assured that your business training and learning experience is qualified, skilled and confidential.

Ethos is on teaching the ‘why’ so participants can understand the relevance of the ‘how’.

Training or workshop style short sessions are also available at conferences, seminars or team meetings

Training is delivered at your premises or our modern training venues across Australia.  Contact us to find out more

What’s included during training:

  • Full Presentation Training Notes for each participant
  • Certificate of Attendance for each participant
  • Relevant Workbooks ‘How To’ Guides

Who We Train

The Process

1. Discovery Call

Call us today to discuss your requirements.

2. Tailored Proposal

Shortly after we’ll provide you with a tailored proposal.

3. Book Training

Confirm your sales training and we’ll organise a time and date.

Call 1800 286 068

Start your discovery call to discuss your requirements

Clients We've Worked With

  • City of Gold Coast
  • NSW North Coast Tafe
  • seeley-logo
  • Griffith-Logo
  • TUH
  • boq-the-marketing-division
  • Open2View
  • Customs-House-logo
  • q1-resortandspa
  • Vulcan-Steel-1
  • Skydive Australia
  • Visual-Connections-logo
  • AMAP Engineering
  • morlife
  • Leeda Swimwear