Marketing for Not for Profits

Achieving the Vision with Limited Resources

Marketing Training – Course: Marketing for Not for Profit Organisations

Courses are customised to your business, industry and participant requirements
Options Available: ½ Day Workshop – 1 Day Intensive – 2 Days Strategic
Delivery: Individual – Group – Conference    Contact us about training options

With marketing demanding valuable resources, Not for Profit organisations face their own unique challenges to maximise the precious marketing dollar often with limited budgets. This course focuses on the foundations of marketing for Not for Profits and explore new methods to incorporate digital, web, social media and traditional marketing without breaking the bank. We discover how to successfully engage your community and society as a whole and review what strategies will work most effectively to utilise your resources. Learn the methodology behind successful marketing campaigns and understand how they can be adapted to your NFP to achieve results and fulfil the specific vision and mission of your organisation.

Reaching out to the public and other organisations can be competitive yet rewarding, therefore Not for Profits should embrace a strategic marketing plan that promotes community spirit and supportive environment. Learn how to think outside the square to implement key strategies that focus on increasing revenue and support, rather than profit while maintaining your core values and achieving your organisational objectives.

Key Learning outcomes

  • Foundation principles of marketing for NFP
  • Review your current strategy to seek improvement
  • Achieving organisational mission and vision objectives
  • Successfully promote your brand to society
  • Capitilise on digital & social media in your community
  • Create dynamic cost effective marketing campaigns
  • Allocating limited budgets & resources for positive ROI

Recommended topics may be customised

Other marketing courses include:

Time to Learn Marketing

Marketing Management
Digital, website & Social Media strategy
Developing a strategic marketing plan
Marketing in a new start up business
Marketing musts knows for SME/Small Business
Content and Communication
Combining sales and marketing principles
Enhancing customer experience
Converting marketing into sales revenue
Starting a career in marketing

Find out more about these courses

Overview of Expertise – Marketing Training

Trends & changes: Business and consumer behaviour is evolving, understand the impact and leverage
Digital marketing: Review and implement effective digital campaigns, website and e-commerce strategy
Website strategy: Defining purpose and gaining results driven online activity
Social Media marketing: Understanding platforms and strategy that work best for your business model
Creating valuable content: Gaining online engagement and response
Develop a strategic marketing plan: Planning for successful business outcomes
Reaching your target market: Breaking down B2B/B2C market segmentation and customer profile
Recognising marketing opportunities: Identify new innovative ideas to  maximise your ROI
Creative advertising campaigns: Deliver messages with cut through and creativity
Implementing the marketing mix: Discover important marketing principles to apply to your business
Market Research & Analytics: Understanding your customers and what they want
Importance of Brand: Effectively promote your brand perception in your industry
Value Proposition: Determining organisational benefits to your customers
Manage a marketing budget:  Planning proactively to utilise allocated or limited financial resources
Develop a powerful database/CRM: Making the most of the information that you already have
What marketing works best: Finding balance between traditional and non-traditional methods
Marketing in tough times: Opening your mind before opening your wallet
Marketing with limited resources: Maximising limited resources of budget, time and people
Convert marketing into sales: Follow through strategy on sales conversion to increase profit
Marketing technology developments: Discover new digital technology and how it effects your business
Customer Engagement: Learn how to provide your customers with a positive customer experience
Designing effective marketing materials: Develop promotional collateral that engages customers

Professional training delivery

Our sales training is developed by Sandra O’Neill, Director of The Marketing Division, who has been in Marketing and Sales for over 25 years. Sandra is a Certified Practising Marketer as benchmarked through the Australian Marketing Institute and is a qualified Certified Trainer and Assessor, which means that the delivery is professional and relevant. The training is hands on and interactive and it involves all participants so everyone gets the most out of it. You can rest assured that your business training and learning experience is qualified, skilled and confidential.

Ethos is on teaching the ‘why’ so participants can understand the relevance of the ‘how’.

What’s included during training:

  • Full Presentation Training Notes for each participant
  • Certificate of Attendance for each participant
  • Relevant Workbooks ‘How To’ Guides

Contact us to find out more

Who We Train

The Process

1. Discovery Call

Call us today to discuss your requirements.

2. Tailored Proposal

Shortly after we’ll provide you with a tailored proposal.

3. Book Training

Confirm your sales training and we’ll organise a time and date.

Call 1800 286 068

Start your discovery call to discuss your requirements

Clients We've Worked With

  • City of Gold Coast
  • NSW North Coast Tafe
  • seeley-logo
  • Griffith-Logo
  • TUH
  • boq-the-marketing-division
  • Open2View
  • Customs-House-logo
  • q1-resortandspa
  • Vulcan-Steel-1
  • Skydive Australia
  • Visual-Connections-logo
  • AMAP Engineering
  • morlife
  • Leeda Swimwear