Marketing Training – Brisbane, Gold Coast, Sydney & Melbourne

National Marketing Training Specialists

Courses are customised to your business, industry and participant requirements
Options Available: ½ Day Workshop – 1 Day Intensive – 2 Days Strategic
Delivery: Individual – Group – Conference    Contact us about training options

The constant in marketing is change! We live, work and play in an environment of newly developing trends in digital technologies that affect our business, lifestyle and in turn consumer behaviour. Understanding how to communicate with your customers in the most effective way is your key to success.

We provide a range of modern marketing courses for businesses in this fast changing area. Maintaining a competitive edge can be challenging so it is necessary to keep up with trends and understand what strategies will work for your business model.

The Marketing Division was founded with the ethos of offering a specialised, professional and practical learning experience, drawing on real case studies, examples and first hand knowledge to assist the training process and ensure that you are gaining an appreciation of how the marketing principles apply to your own business.  We firmly believe in teaching the ‘why’ so understanding the ‘how’ can be adapted to strategies going forward.

Through our close association with marketing industry bodies and experts, we are immersed in marketing activity on a day to day basis with businesses and education providers. Consultation with business owners, management and staff will ensure we create a course to suit your knowledge base, team experience, time frame, budget and industry. Through identifying the gaps we develop the training to fit into your holistic marketing strategies. Key focus is on expanding skill sets and strategic planning processes.

We can customise to your requirements and below are some of the most popular marketing courses that we offer. To discuss in person how we can help your business please call us on 1800 286 068 or contact us

Digital marketing strategy

Successful marketing in this era of digital communication has become increasingly competitive and it can become confusing with so many platforms available. Digital presents many benefits to traditional forms of marketing; however it is important to use these avenues correctly with clear strategies and carefully managed implementation.

Key Learning outcomes

  • How technology has changed the game
  • Foundation principles of successful digital marketing
  • Communicating with your audience electronically
  • Website content and management
  • Social media strategies
  • Creating effective digital campaigns
  • Complimenting digital with traditional marketing

Develop a marketing plan

Most businesses find coming up with creative and profitable marketing ideas challenging, so the best place to start is by developing a marketing plan that is suitable for your own business, industry, products, services, budget, time and resources.

By setting a strategic plan you will be far more likely to succeed in achieving your business goals. If you don’t already have a marketing plan in place then now is the time to start.

If you don’t have a plan, how do you know where you’re going?

Key Learning outcomes

  • Get more bang from your marketing buck
  • Increase sales productivity & ROI
  • Brand and value proposition
  • Combine traditional & digital strategies
  • Avoiding costly mistakes
  • SWOT Analysis
  • Managing budget, time & man power
  • Review & measure results
  • Marketing plan template (provided)

Marketing Fundamentals for Small Business (SME)

In small business it is hard to be the jack of all trades and marketing has become more complicated that ever. It can be difficult to keep up with marketing trends and demands on limited resources associated with small business; so this aims to equip small to medium enterprises insight on ‘tricks of the trade’. We incorporate digital, web, social and traditional methods. Uncover the methodology behind successful campaigns and understand how they can be adapted to your business now.

Key Learning outcomes (these are recommended topics and may be customised as required)

  • Must know principles of marketing
  • Capitilise on digital & social media marketing
  • Is your website serving its purpose?
  • Find out what your customers really want
  • Effectively reach your target audience
  • Create dynamic marketing campaigns
  • Successfully promote value proposition & brand
  • Create big marketing ideas with small business resources

Content and Communication

Communicating good content is a vital part of marketing in today’s world. This field has revolutionised in recent years through interactive technology which has in turn changed the way we do business and altered business processes, consumer behaviour and expectations.

Marketing content needs to be on point to stay ahead in your industry. Uncover key content ideas to promote value proposition and customer engagement.

Key Learning outcomes

  • Planning content in campaigns
  • Delivering relevant messaging to your audience
  • Content across multiple marketing platforms
  • What to say in social media posts and blogs
  • Keeping communication on brand
  • Create content messages that cut through
  • Measuring success for improvement

Strategic marketing for Not for Profit organisations

With marketing demanding valuable resources, Not for Profit organisations face their own unique challenges to maximise the precious marketing dollar often with limited budgets. Learn how to think outside the box to implement key strategies that focus on increasing revenue and support, rather than profit while achieving your organisational mission.

Key Learning outcomes

  • Foundation of traditional principles of marketing for NFP
  • Review the success of your current marketing to seek improvement
  • Achieving organisational mission and vision
  • Successfully promote your brand to society
  • Capitilise on digital and social media marketing in your community
  • Create dynamic and cost effective marketing campaigns
  • Allocating limited budgets and resources to get positive ROI
  • Measuring success for improvement

Other marketing courses include:

Time to Learn Marketing

Marketing Management
Digital, website & Social Media strategy
Developing a strategic marketing plan
Marketing in a new start up business
Marketing musts knows for SME/Small Business
Marketing strategy for Not for Profit Organisations
Combining sales and marketing principles
Enhancing customer experience
Converting marketing into sales revenue
Starting a career in marketing

Find out more about these courses

Overview of Expertise – Marketing Training

Trends & changes: Business and consumer behaviour is evolving, understand the impact and leverage
Digital marketing: Review and implement effective digital campaigns, website and e-commerce strategy
Website strategy: Defining purpose and gaining results driven online activity
Social Media marketing: Understanding platforms and strategy that work best for your business model
Creating valuable content: Gaining online engagement and response
Develop a strategic marketing plan: Planning for successful business outcomes
Reaching your target market: Breaking down B2B/B2C market segmentation and customer profile
Recognising marketing opportunities: Identify new innovative ideas to  maximise your ROI
Creative advertising campaigns: Deliver messages with cut through and creativity
Implementing the marketing mix: Discover important marketing principles to apply to your business
Market Research & Analytics: Understanding your customers and what they want
Importance of Brand: Effectively promote your brand perception in your industry
Value Proposition: Determining organisational benefits to your customers
Manage a marketing budget:  Planning proactively to utilise allocated or limited financial resources
Develop a powerful database/CRM: Making the most of the information that you already have
What marketing works best: Finding balance between traditional and non-traditional methods
Marketing in tough times: Opening your mind before opening your wallet
Marketing with limited resources: Maximising limited resources of budget, time and people
Convert marketing into sales: Follow through strategy on sales conversion to increase profit
Marketing technology developments: Discover new digital technology and how it effects your business
Customer Engagement: Learn how to provide your customers with a positive customer experience
Designing effective marketing materials: Develop promotional collateral that engages customers

Professional training delivery

Our sales training is developed by Sandra O’Neill, Director of The Marketing Division, who has been in Marketing and Sales for over 25 years. Sandra is a Certified Practising Marketer as benchmarked through the Australian Marketing Institute and is a qualified Certified Trainer and Assessor, which means that the delivery is professional and relevant. The training is hands on and interactive and it involves all participants so everyone gets the most out of it. You can rest assured that your business training and learning experience is qualified, skilled and confidential.

Ethos is on teaching the ‘why’ so participants can understand the relevance of the ‘how’.

Gold Coast Office Building for Marketing Training

Training or workshop style short sessions are also available at conferences, seminars or team meetings

Training is delivered at your premises or our modern training venues across Australia.  Contact us to find out more 

What’s included during training:

  • Full Presentation Training Notes for each participant
  • Certificate of Attendance for each participant
  • Relevant Workbooks ‘How To’ Guides

Who We Train

The Process

1. Discovery Call

Call us today to discuss your requirements.

2. Tailored Proposal

Shortly after we’ll provide you with a tailored proposal.

3. Book Training

Confirm your sales training and we’ll organise a time and date.

Call 1800 286 068

Start your discovery call to discuss your requirements

Clients We've Worked With

  • City of Gold Coast
  • NSW North Coast Tafe
  • seeley-logo
  • Griffith-Logo
  • TUH
  • boq-the-marketing-division
  • Open2View
  • Customs-House-logo
  • q1-resortandspa
  • Vulcan-Steel-1
  • Skydive Australia
  • Visual-Connections-logo
  • AMAP Engineering
  • morlife
  • Leeda Swimwear