Content & Communication

Understanding the Rules of Engagement

Marketing Training – Course: Content and Communication 

Courses are customised to your business, industry and participant requirements
Options Available: ½ Day Workshop – 1 Day Intensive – 2 Days Strategic
Delivery: Individual – Group – Conference    Contact us about training options

Knowing how to effectively engage with your customers through communicating relevant interesting content is a vital part of marketing today. This field has revolutionalised in recent years through interactive technology which has in turn changed the way we do business and altered business processes, consumer behaviour and expectations.

Marketing content needs to be on point to stay ahead in your industry. Uncover key content planning and strategies to promote customer engagement and learn the key role it plays in our marketing campaigns across various forms of media.  We will work together to understand more about providing valuable messages and communication to our audience to maximise our brand and value proposition.

Key Learning outcomes

  • Planning content in campaigns
  • Delivering relevant messaging to your audience
  • Content across multiple marketing platforms
  • What to say in social media posts and blogs
  • Keeping communication on brand
  • Create content messages that cut through
  • Measuring success for improvement

Recommended topics may be customised

Other marketing courses include:

Time to Learn Marketing

Marketing Management
Digital, website & Social Media strategy
Developing a strategic marketing plan
Marketing in a new start up business
Marketing musts knows for SME/Small Business
Marketing strategy for Not for Profit Organisations
Combining sales and marketing principles
Enhancing customer experience
Converting marketing into sales revenue
Starting a career in marketing

Find out more about these courses

Overview of Expertise – Marketing Training

Trends & changes: Business and consumer behaviour is evolving, understand the impact and leverage
Digital marketing: Review and implement effective digital campaigns, website and e-commerce strategy
Website strategy: Defining purpose and gaining results driven online activity
Social Media marketing: Understanding platforms and strategy that work best for your business model
Creating valuable content: Gaining online engagement and response
Develop a strategic marketing plan: Planning for successful business outcomes
Reaching your target market: Breaking down B2B/B2C market segmentation and customer profile
Recognising marketing opportunities: Identify new innovative ideas to  maximise your ROI
Creative advertising campaigns: Deliver messages with cut through and creativity
Implementing the marketing mix: Discover important marketing principles to apply to your business
Market Research & Analytics: Understanding your customers and what they want
Importance of Brand: Effectively promote your brand perception in your industry
Value Proposition: Determining organisational benefits to your customers
Manage a marketing budget:  Planning proactively to utilise allocated or limited financial resources
Develop a powerful database/CRM: Making the most of the information that you already have
What marketing works best: Finding balance between traditional and non-traditional methods
Marketing in tough times: Opening your mind before opening your wallet
Marketing with limited resources: Maximising limited resources of budget, time and people
Convert marketing into sales: Follow through strategy on sales conversion to increase profit
Marketing technology developments: Discover new digital technology and how it effects your business
Customer Engagement: Learn how to provide your customers with a positive customer experience
Designing effective marketing materials: Develop promotional collateral that engages customers

Professional training delivery

Our sales training is developed by Sandra O’Neill, Director of The Marketing Division, who has been in Marketing and Sales for over 25 years. Sandra is a Certified Practising Marketer as benchmarked through the Australian Marketing Institute and is a qualified Certified Trainer and Assessor, which means that the delivery is professional and relevant. The training is hands on and interactive and it involves all participants so everyone gets the most out of it. You can rest assured that your business training and learning experience is qualified, skilled and confidential.

Ethos is on teaching the ‘why’ so participants can understand the relevance of the ‘how’.

What’s included during training:

  • Full Presentation Training Notes for each participant
  • Certificate of Attendance for each participant
  • Relevant Workbooks ‘How To’ Guides

Contact us to find out more

Who We Train

The Process

1. Discovery Call

Call us today to discuss your requirements.

2. Tailored Proposal

Shortly after we’ll provide you with a tailored proposal.

3. Book Training

Confirm your sales training and we’ll organise a time and date.

Call 1800 286 068

Start your discovery call to discuss your requirements

Clients We've Worked With

  • City of Gold Coast
  • NSW North Coast Tafe
  • seeley-logo
  • Griffith-Logo
  • TUH
  • boq-the-marketing-division
  • Open2View
  • Customs-House-logo
  • q1-resortandspa
  • Vulcan-Steel-1
  • Skydive Australia
  • Visual-Connections-logo
  • AMAP Engineering
  • morlife
  • Leeda Swimwear