What Virtual Reality Will Mean for Advertising

It’s still early days, but virtual reality is quickly gaining mainstream attention. Global search interest on Google grew by nearly 4X in the last year.1 What will a future with virtual reality mean for advertisers, creators, and storytellers?

VR for everyone

Virtual reality used to be the stuff of science fiction. Today, it’s become a true reality. Why now? For one, the ubiquity and quality of mobile devices. With a simple piece of cardboard, we can now turn our smartphones into virtual reality headsets. Google has shipped millions of Google Cardboard viewers to help bring the VR experience to everyone. And, viewer in hand, there’s no shortage of content to watch. Every single video on YouTube can be viewed in VR, making it the world’s largest library of VR content.

This is giving many people all over the world their first taste of VR, and mainstream interest is growing; global search interest for virtual reality on Google has grown by nearly 4X in the last year.1

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