Users To Pick Ads

Users are now to pick their ads as Fairfax Digital websites will offer visitors the option of choosing which ad they watch before viewing a video, in what’s being claimed as an Australian first. Users will be given a choice of three ads to select from its Ad Selector. A US Study by Starcom Mediavest found ad recall rises 386% when visitors choose the ad they wish to watch. Brands including Nestle, Proctor & Gamble and KIA have signed up to Ad Selector.

Newsbrief Written by Sandra O’Neill
Source: Professional Marketing Magazine – Australian Marketing Institute: Issue 2, 2010 July – September

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