Kickstart Your Marketing Career
A Diploma of Marketing(BSB51215) provides you with the knowledge and skills required to successfully manage a key marketing role within an organisation.
If you are ready to take the next step in your career then marketing is a skill that is required across all industries worldwide. This course will teach you the skills you need to create advertising campaigns & strategies, manage implementation and lead teams in conducting marketing campaigns. It will reflect the role of individuals who possess a sound theoretical knowledge base in marketing management and functions conducted in a business.
As industry experts who work in the field of marketing on a day to day basis, we have developed this course with current and relevant business needs in mind to reflect the crucial and dynamic role that marketing has in business in today’s changing environment. Our course is structured to provide you with practical and relevant resources and scenarios to enable you to become ready for your career in marketing.
We offer a much larger choice of elective units because we specialise only in this area of business, so you can study the topics that are most relevant to you and most sought after in the industry. Where you live is no barrier when you want to study online, so if you live in Newcastle, Wollongong, Geelong, Bendigo or any other Australian city distance learning provides viable alternative as to attending a bricks and mortar education centre.
Roles and titles vary across different industries, however possible job roles may include:
- Marketing Manager
- Product Manager
- Public Relations Manager
- Brand Manager
- Senior Marketing Executive
- Advertising Manager
- Team Leader or Supervisor
- Social Media Manager
As The Marketing Division is solely focused on industry specific training within the marketing and sales areas of business we offer a wider choice of elective units to enable you to choose the best topics to suit your career goals.
You have the option to focus your studies on advertising, e-marketing, events, content creation, sales, international marketing or management; or alternatively you can select a range of general topics to give you insight across the industry. We can discuss your individual needs and interests to help you decide.
You will learn these core units:
- Identify and evaluate marketing opportunities
- Establish and adjust the marketing mix
- Plan market research
- Interpret market trends and developments
- Implement and monitor marketing activities
You can choose from this wide range of elective units:
- Develop a media plan
- Create mass print media advertisements
- Plan e-marketing communications
- Plan and implement sponsorship and event marketing
- Manage budgets and financial plans
- Develop a sales plan
- Write persuasive copy
This course is delivered through distance learning online over a 6 to 12 month timeframe to suit your lifestyle and career needs. You have full trainer support and a variety of resources available to complete your qualification. The Marketing Division proudly delivers this course on behalf of Registered Training Organisation (RTO) Traxion Training: Provider Number: 32254.
If you are considering this qualification, although no pre-requisites are mandatory, it may be beneficial to have some vocational marketing experience within a business role, a Certificate IV in Marketing BSB41307, or another relevant qualification.
Possible educational pathways from the qualification are:
- Advanced Diploma of Business BSB60507
- Advanced Diploma qualifications such as Advanced Diploma of Business