Diploma of Marketing and Communication BSB52415

Diploma level marketing qualification

The Diploma of Marketing and Communication – BSB52415 is a new qualification, recently added to the Australian curriculum to reflect the modernisation of marketing today. It combined the superseded Diploma of Marketing and Diploma of Advertising to deliver a relevant qualification with key marketing principles that are demanded by industry and employees to stay ahead with your career in marketing.

Studying through The Marketing Division, you will be trained and assessed by a dedicated marketing professional, across the evolving field of marketing trends on day to day basis, in both corporate and educational environments. This will provide you first hand expertise, with the highest level of knowledge and practical experience.

As trainers, educators and consultants in the specialised field of marketing, The Marketing Division is proud to provide this Nationally Recognised Qualification in association with our Training Partner: Asset College – RTO 31718

We have specifically chosen these elective units to provide a solid foundation, sought after in industry and encompass relevant principles such as planning, e-marketing, social media, sponsorship, event marketing, research, finance and sales. Career options in marketing are changing due to developments in technology, so we are at the forefront of industry intelligence to assist our students in practical learning and application skills.

BSB52415 Diploma of Marketing and Communication

BSBMKG507 Interpret market trends and developments
BSBMKG523 Design and develop an integrated marketing communication plan
BSBPMG522 Undertake project work
BSBADV507 Develop a media plan
BSBFIM501 Manage budgets and financial plans
BSBMKG502 Establish and adjust the marketing mix
BSBMKG506 Plan market research
BSBMKG510 Plan e-marketing communications
BSBMKG514 Implement and monitor marketing activities
BSBMKG521 Plan and implement sponsorship and event marketing
BSBMKG527 Plan social media engagement
BSBSLS501 Develop a sales plan

As specialist’s trainers in the field of marketing, The Marketing Division is proud to have been involved in the validation process with the Australian Skills Council and have been amongst the first in Australia to develop and deliver these qualifications to students around the country via distance based learning.

As marketing specialists we also offer these qualifications:

If you are looking for a more generic qualification in Business or Management that incorporate key units in your interest of marketing, you may also consider these options.

We also offer these qualifications:

As industry experts, The Marketing Division has access to leading edge resources and trends, with the awareness to ensure that you are gaining maximum benefit out of your learning. The course changes have kept up with the constantly changing world of marketing, sales and business which reflect the updates in technology and methods businesses use in today’s environment.

Recognition of Prior Learning (RPL)

If you already work in this field and have experience, you may be able to credit your experience to a recognition of prior learning. Find out if this is a suitable option for you by contacting us.

Alternatively, please call us on 1800 286 068

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