Sales Training Brisbane & Gold Coast

Sales Training Specialists

Sales Marketing Training 2We offer a range of Business Sales Training options for the Gold Coast, Brisbane area and surrounds.

Our sales training is tailored to your individual business requirements and we work with you to create a training package and schedule to suit your specific needs and budget.

We work with management and staff on all levels and can work through a consulting process with you if required to work the training into your overall Marketing and Sales strategies.

Through our experience, we can offer practical training and draw on real case studies, examples and first hand experience to help with the training process and ensure that you are getting the best understanding of how the marketing principles apply to your own business. We also provide a range of marketing training & courses that can be tailored to your individual business requirements and we work with you to create a training presentation and schedule to suit your specific needs and budget.

For more information on how we can help your business please call us on 1800 286 068

New Business Courses – Sales

Improving Strategic Selling for Account Managers & BDM’s

Managing client accounts and being a successful Business Development Manager requires clear planning and strategy so this tailored training is developed specifically for company representatives in these vital core roles. Upon further scope of your industry and individual team requirements this can be tailored for your teams professional development requirements:

Key Learning outcomes (these are recommended topics to be customised as required)

  • Managing geographical sales territories
  • Identifying new business opportunities
  • Targeting vertical markets
  • Setting goals and achieving sales targets
  • Working with KPI’s (Key Performance Indicators)
  • Developing and implementing a successful sales plan
  • Professional business networking
  • Maintaining business to business (B2B) relationships
  • Preparing proposals and communication
  • Effective presentation skills
  • Planning for meetings and outcomes
  • Time management

Customer Service Sales

The Customer Service role within an organisation can be broad, whilst the nature of dealing with customers may necessitate handling sales.  It is crucial for staff that deals with customer’s enquiries who are expected to handle sales to understand this core function. This will help them achieve sales targets for the company and also manage other key aspects of their job whilst still positively servicing the customer.

Key Learning outcomes (these are recommended topics to be customised as required)

  • Business overview: Flow on effect of service
  • Understanding your role value within the organisation
  • Foundation principles of the sales and marketing process
  • Dealing with your target audience (B2B/B2C)
  • Customer needs analysis
  • Effective questioning techniques
  • Identifying and empathising with customers
  • Handling and overcoming objections to meet customer needs
  • Closing sales – when and how
  • Managing sales procedures

Sales training for ‘non-sales’ staff

Do you have staff that are responsible for sales, although their job title does not reflect this? This is common in many organisations as this core role is often included with many other tasks and may not be getting the attention it deserves or the results required.  In some cases the sales role is necessary for all staff members to be active in, both directly or even indirectly. This tailored sales training is developed with ‘non-specified’ sales or service staff in mind as it covers the key principles and methods to improve sales processes and strategy at a level that is appropriate to your team. We customise training for your specific team needs and industry.

Key Learning outcomes (these are recommended topics to be customised as required)

  • Foundation principles of the sales process
  • Why each role is important to the success of the business
  • Business overview: Flow on effect of brand and service
  • Internal and external sales within your organisation
  • Dealing with your target audience (B2B/B2C)
  • How to ask the right questions to understand your customers’ needs
  • Managing sales procedures
  • Handling objections with ease
  • Closing sales and improving conversion rates

Call Centre Sales

Communicating with customers in an inbound or outbound call centre environment comes with challenges in dealing with customers and also managing staff retention. Learn successful sales techniques specific to telephone sales and communication to add value to the customers experience whilst meeting organisational objectives.

Key Learning outcomes (these are recommended topics to be customised as required)

  • Techniques for successful verbal communication
  • Understanding the sales process
  • Dealing with your target audience (B2B/B2C)
  • Customer needs analysis and questioning methods
  • Listening to your customers and their buying signals
  • Importance of brand and market positioning
  • Persuasive language methods
  • Overcoming objections
  • Closing sales – when and how
  • Up-selling and cross-selling

Retail Sales

Marketing can only go so far in retail and converting sales can be the downfall of a campaign if the opportunity of a transaction is missed at the retail end.  This training is developed solely for retail staff to understand the fundamental nature of their role and the true function of suitable sales techniques to Capitilise on overall business success. It is tailored to improve both professional & personal development in achieving retail sales targets:

Key Learning outcomes (these are recommended topics to be customised as required)

  • Communicating effectively with your customers
  • Initiating a customer needs analysis
  • Dealing with your consumer demographic (B2C)
  • Questioning techniques in a retail environment
  • Meeting customers’ requirements to exceed expectations
  • Finding the balance between feeling ‘pushy’ and assisting customers
  • Managing objections and closing retail sales
  • Up-selling and cross-selling
  • Importance of brand and market positioning

Key areas of Expertise – Sales Training

Time to Learn Marketing

  • Maximising sales conversion: We examine the ratio of enquiries and turning quotes into sales to ensure that you are optimising your sales processes
  • Setting and reaching sales targets: Learn the smart way to set sales goals to help achieve individual, sales team and business objectives
  • Increasing your sales margins: Applying the principles of the marketing mix, make sure that your pricing is strategically set
  • Developing sales strategies: Find out how to create strategic sales campaigns by thinking outside the box without costing you a fortune
  • Building new relationships: Customer/client relationships are the difference between building loyal, frequent and happy customers and having them leave you for someone else – remember it costs more to gain than maintain
  • Expanding your sales productivity: How to get the most out of yourself, your team, your time and your money
  • Time Management: What’s urgent? What’s important? We’ll help you decide.
  • Goal Setting: Manage your business and personal goals to achieve a healthy balance
  • Knowing your Unique Sales Proposition: Why should customers choose you above your competitors?
  • The Psychology of Sales: There is a lot more to sales than meets the eye! Big companies get it ….. so let us let you in on it
  • Understanding the Sales Process: If you understand more about this process for your variety of customers, you will have a better chance of them buying from you
  • Why marketing research is important: Knowing the facts is far more important than thinking you do
  • Effective Sales Techniques: Find out how to get the edge over your competitors
  • Questioning Techniques: Learn what types of questions are useful and what are time wasters
  • Reading Body Language: In face to face sales situation (including retail) it is useful to know when you are on a winner or when you are not meeting your customer’s expectations
  • Closing the sale: There are ways to close a sale successfully and feel comfortable about it, find out what will work best for you and your sales team
  • Establishing good business relationships: Build and maintain relationships that will keep business in the pipeline
  • B2B and B2C sales strategies: Do you sell directly to the consumer? Other businesses? Or both? Different buyers react differently to the sales process, so make that sure you are managing all groups as they should be
  • Up selling and Cross selling: Learning the art of this is not only servicing your customers better, but making a big difference to your bottom line. Is your business capitalising?
  • Elevator pitches: Learn how to clearly and concisely explain to other people what you do and about your business at networking and sales events …… and keep them interested
  • Presentation Skills: These sales skills are crucial, from one on one sales situations through to presenting in front of an audience. We will show you the most effective ways …. and help you through the nerves!
  • Key Performance Indicators: We will work with you and your team to set effective KPI’s to help you manage your Sales Team’s performance
  • Appointment Setting: Just making an appointment can be half the battle! Let’s also discover “What’s in it for them?” and fill up your diary

The Marketing Division’s five phase of Sales Training:

  1. Sales Review and Needs Analysis
  2. Develop Customised Training
  3. Deliver Customised Training (On-site or at our Gold Coast facilities)
  4. Recommendations Report upon training completion
  5. Post Training Support

Professional training delivery

Our Gold Coast & Brisbane sales training is packaged and presented by Sandra O’Neill, Director of The Marketing Division, who has been in Marketing and Sales for over 20 years. Sandra is a Certified Practising Marketer as benchmarked through the Australian Marketing Institute and is a qualified Certified Trainer and Assessor, which means that the delivery is professional and relevant.

The training is hands on and interactive and it involves all participants so everyone gets the most out of it. You can rest assured that your business training and learning experience is qualified, skilled and confidential.

We are also available to deliver sessions at conferences and seminars.

Training Location

Training is delivered at your premises or our modern training facility in Brisbane’s CBD.Anne Street Boardroom Brisbane Training

Training on the Gold Coast is delivered at our modern training facility in Corporate Court, Bundall where you can enjoy the spectacular views.

Gold Coast Office Building for Marketing Training

What’s included during training:

  • Full Presentation Training Notes for each participant
  • Relevant Workbooks ‘How To’ Guides

Nationally Recognised Qualifications

The Marketing Division offers Australian Qualifications specialising in Business Sales and Marketing. If you wish to also enable your staff to gain a recognised national qualification in addition to their Professional Development, then we can tailor your training to encompass these courses:

What is a Certified Practising Marketer?

Sale Training Australian Marketing InstituteCPM is the qualification of a Certified Practising Marketer, as benchmarked by the Australian Marketing Institute. It shows that you are a professional marketer recognised by your peers for your extensive experience and formal qualifications. It also means that you have made a commitment to ongoing professional development to maintain your competitive advantage.

For more information on how we can help your business please call us on 1800 286 068

Some of our clients include:


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