Marketing Training Brisbane & Gold Coast

Marketing Training Specialists

Marketing Training from Brisbane to the Gold CoastWe offer a range of Marketing Courses and Business Training options for the Gold Coast, Brisbane area and surrounds.

Our Training is tailored to your individual business requirements and we work with you to create a training presentation and schedule to suit your specific needs and budget.

We work with management and staff on all levels and can work through a consulting process with you if required, to work the training into your overall Marketing and Sales strategies.

Through our experience, we can offer practical training and draw on real case studies, examples and first hand experience to assist the training process and ensure that you are getting the best understanding of how the marketing principles apply to your own business.  At the marketing Division we also offer practical, professional & customised sales training courses for businesses from the Gold Coast to Brisbane.

For more information on how we can help your business please call us on 1800 286 068

New Business Courses – Marketing

Creative marketing in the digital era

Successful marketing in this era of digital communication has become increasingly competitive and it can become confusing with so many avenues available. Digital presents many advantages to traditional forms of marketing; however don’t fall into the trap of not utilising these platforms correctly through lack of planning clear strategies and carefully managed implementation:

Key Learning outcomes (these are recommended topics to be customised as required)

  • Foundation principles of successful marketing
  • How technology has changed the game
  • Communicating with your audience electronically
  • Learn to create effective digital campaigns
  • Social media strategies
  • Website content and maintenance
  • Managing the good, the bad and the ugly
  • Complimenting digital with traditional marketing

Strategic marketing for Not for Profit organisations

With marketing constantly evolving, Not for Profits organisations face their own unique challenges to maximise the precious marketing dollar often with limited budgets and resources. Learn how to think outside the square to implement key strategies that focus on increasing revenue rather than profit while achieving your organisational mission:

Key Learning outcomes (these are recommended topics to be customised as required)

  • Foundation of traditional principles of marketing for NFP
  • Review the success of your current marketing to seek improvement
  • How to achieve your organisational mission and vision
  • Successfully promote your brand and key messages to society
  • Capitilise on digital and social media marketing in your community
  • Think outside the square to create dynamic marketing campaigns
  • Allocating limited budgets and resources to get positive ROI

Key areas of Expertise – Marketing Training

Once we discuss your marketing needs we discuss appropriate training topics and your timeframes. The marketing topics are not limited so if you have specific training requests we can work with you to deliver those. These are some of the topics that we regularly present:

Time to Learn Marketing

  • Essential Marketing for all Businesses: If you think creative marketing campaigns are just for big businesses with big pockets then think again!
  • Understanding the Marketing Mix: We examine the principles of the marketing mix 4P’s/7P’s and apply them to your business
  • Knowing your Marketing Opportunities: Are you missing something? Let us help you identify new and innovative marketing opportunities to increase sales and maximise your return on investment
  • Reaching your Target Market: Business to Business or Business or Business to Consumer….. who are your customers and what do they want
  • Importance of Brand: More than a logo, we investigate what consumers expect from you
  • How to manage a Marketing Budget: Most SME’s work on a reactive or limited marketing budget, so learn to make the best of your resources
  • Difference between Marketing and Advertising: We examine the range of marketing activities available to businesses and find out where advertising fits in
  • How to develop a powerful Database: Making the most of the information that we already have
  • What Marketing works best for you and your customers: Everyone is different, so learn how to effectively target market
  • Marketing in Tough Times: Find out how to market on a shoestring but never stop marketing your business
  • Marketing on a Budget: Open your mind before you open your wallet
  • Where does Social Media fit it e.g. Facebook: Online marketing strategies need to fit in with your overall marketing plan so we work together on your marketing plans
  • Developing and Implementing a Marketing Plan: If you don’t have a marketing plan in place, now is the time to develop one
  • The relationship between Marketing and Sales: We look at how sales and marketing processes have changed over the decades and why that effects your business in today’s business environment
  • Designing effective Sales & Marketing Materials: Get more mileage from all of your collateral
  • Creative Advertising Campaigns: Learn how to think of ideas like a marketing guru!

The Marketing Division’s five phase of Marketing Training:

  1. Marketing Review and Needs Analysis
  2. Develop Customised Training
  3. Deliver Customised Training (On-site or at our Brisbane facilities)
  4. Recommendations Report upon training completion
  5. Post Training Support

Professional Sales Training Development & Delivery

Our marketing courses & training are packaged and presented by Sandra O’Neill, Director of The Marketing Division, who has been in Marketing and Sales for over 20 years. Sandra is a Certified Practising Marketer as benchmarked through the Australian Marketing Institute and is a qualified Certified Trainer and Assessor, which means that the delivery is professional and relevant.

The training is hands on and interactive and it involves all participants so everyone gets the most out of it. You can rest assured that your business training and learning experience is qualified, skilled and confidential.

We are also available to deliver sessions at conferences and seminars.

For more information on how we can help your business please call us on 1800 286 068

Training Location

Training is delivered at your premises or our modern training facility in Brisbane’s CBD.Anne Street Boardroom Brisbane Training

Training on the Gold Coast is delivered at our modern training facility in Corporate Court, Bundall where you can enjoy the spectacular views.

Gold Coast Office Building for Marketing Training

What’s included during training:

  • Full Presentation Training Notes for each participant
  • Relevant Workbooks ‘How To’ Guides

Nationally Recognised Qualifications

The Marketing Division offers Australian Qualifications specialising in Business Sales and Marketing. If you wish to also enable your staff to gain a recognised national qualification in addition to their Professional Development, then we can tailor your training to encompass these courses:

What is a Certified Practising Marketer?

ami-cpmCPM is the qualification of a Certified Practising Marketer, as benchmarked by the Australian Marketing Institute. It shows that you are a professional marketer recognised by your peers for your extensive experience and formal qualifications. It also means that you have made a commitment to ongoing professional development to maintain your competitive advantage.

Some of our clients include:

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