Getting the most out of your website depends on a number of key factors. You firstly need to decide on the purpose of your website and with that in mind create a site that is informative, interesting, appealing, persuasive, easy to navigate and of course easy to find. That can often be easier said than done. There many options for website design, so you need to be certain that whoever is designing your site fully understands your business, requirements and target audience.
The design and content is crucial, as is people finding your site online so make sure you invest resources into good SEO if your website is an important component of your marketing strategy. The internet has evolved and continues to do, so you need to be savvy. Having the right content, images, keywords and message is important to the success of your site to achieve the best rankings. There is no point in having a website or being on Facebook for ‘the sake of it’ you need to make sure you have a clear strategy to increase your chances of online marketing success.
Use of social media sites like Facebook, LinkedIn, Twitter and Pintrest has changed the way we use the internet and therefore businesses need to be more informed than ever to ensure they are utilising the technology in the best way possible.
If you don’t know how online strategies fit into your business then now is the time to learn. It is important to understand what sort of website and social media mix may work best for your type of business. The Marketing Division can help you with your E-Marketing strategy and advise you on content, images, pages, keywords, navigation and SEO, which will create better business from your site. We can integrate a website and online assessment as part of a Marketing Review or work with you on your website only so you can be confident you are on track.