How To’ Marketing Guides
Marketing knowledge when and where you need it

‘How To’ Marketing Guides

Marketing knowledge when and where
you need it

Highlighting Marketing  GuidesPractical marketing help is only a few clicks away with a series of ‘How To’ Marketing Guides that cover the most common areas that business owners and managers face with their marketing.

Available as EBooks in PDF format they are easy to read, simple to follow and have tips, case studies and plenty of examples for you to implement into your own business. Better still, you can call or email us if you have any further requirements, need help in a specific area or have any questions. The Marketing Division is here to discuss any queries that you may have.

The Essential Marketing Guide ‘How To’ Get Back To Basics

TMD_Cover_with_Pics_Back_To_Basics.jpgTopics covered include:

  • The Relationship between Marketing & Sales
  • The Difference between Marketing & Advertising
  • What makes your Business Unique
  • Identifying your Customers
  • Building an effective Database
  • Your Business Branding
  • Marketing Methods
  • Marketing Budgets
  • Protecting your Intellectual Property

This is ideal for Small/Medium Business Owners and Managers who need to understand the basics of marketing their business successfully. Many businesses have been started or purchased because the founder is great at their profession, trade or passion although sometimes finding customers may be more challenging than you think! Marketing can often be a case of ‘you don’t know what you don’t know’. It can be seen as something you should know how to do. However there must be good understanding and methodology involved. This ‘Essential’ Guide will get you on the right track and ultimately save you time, money and effort!

‘How To’ Write a Marketing Plan …. and manage your strategy successfully

TMD_Cover_with_Pics_Marketing_Plan.jpgTopics covered include:

  • Why all businesses need a marketing plan
  • Pitfalls of not having a plan
  • The difference between a marketing plan and a businss plan
  • What a Marketing Plan Should include
  • Implementing your Plan
  • Budgets and Timeframes
  • Evaluating your plan

*This Guide includes a template to write your own Marketing Plan

If you are in business and you don’t have a marketing plan….then you should!
We’ve all heard the saying “If you fail to plan you plan to fail” and this can be the case if you don’t have a clear strategy in place to know how you are going to attract new and existing customers who drive your sales and profit. You need to understand what marketing methods would work best for your business and create a feasible plan that compliments your brand, timeframes and budget. If you don’t have a plan, how do you know where you are going?

‘How To’ Create Your Own Advertising & Campaigns … and make them effective

TMD_Cover_with_Pics_Ads___Campaigns.jpgTopics covered include:

  • Advertising as a Marketing Method
  • Forms of Advertising
  • Where is best to Advertise my business
  • What is an advertising Campaign
  • Design and Create your own Advertising
  • What to include in your advertising
  • Why some ads don’t work
  • Advertising Terminology and Jargon

If you are past the planning stage and want to design some advertising for placing in media, or design some brochures or flyers, then this Guide is perfect to make sure that you are on the right track. Understand how to get the most out of your advertising or brochures by knowing what to include, where to put content and how to relay your message most effectively. If you are going to spend money on advertising and printing make sure you are getting it right!

‘How To’ Convert Marketing into Sales …. and enhance the process

Topics Covered Include:TMD_Cover_with_Pics_Convert_Marketing_into_Sales.jpg

  • Maximise your Marketing efforts
  • Capitalise on your current customers
  • What’s your ‘Sales’ ability
  • The Power of Persuasion
  • Effective Sales Strategies
  • Sales Targets and Tactics
  • The Selling and Buying Process
  • What motivates your customers
  • Closing the Sale

Now that you have done all the hard work to Market to your Target Audience, you need to convert that effort into Sales! This guide explores the psychology of buying and selling and will help you critique your sales strategies and approach as well as give you practical insight into how you can maximise your sales.

‘How To’ Marketing & Sales Guides Series only $65 + GST
Click here to request your guide

With any guide purchased we will also include you to receive by email our Monthly Marketing News Info ‘The Scoop’. This covers marketing trends and business news, tips and information.

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