Frequently Asked Questions


What marketing methods will work best for my business?

This will depend on a number of factors such as: your products and services, your customers, your brand, your budget, your industry, your competitors and current trends. Unfortunately, there is no silver bullet, however making calculated and educated marketing decisions is crucial to the success of your business.

How many staff can be trained at a time with customised business courses?

We can tailor our Professional Development courses to your requirements and because we can conduct onsite training at your premises we can fit within your specific needs, so we can discuss the best approach depending on your circumstances and timeframe.

How do I decide where to Advertise?

This will be determined by your marketing plan and the strategies you decide on. Your advertisement will need to cut through to your intended target audience and therefore the media type must capture this demographic through a clear campaign and message.

What should my marketing budget be?

Some businesses work off a percentage of turnover and this figure is determined by the type of business and industry. It is best to work through this process as part of your holistic marketing and/or business plan. However, if you have a limited budget, start with key strategies that match your resources and are conducive to your objectives and target audience. Then reinvest into your business, growing it organically.

When should I write a marketing plan?

Now! If you don't already have a strategic marketing plan in place, then you should as soon as possible. Ideally, this planning should take place at the beginning of any new business venture or product launch, however, this is commonly not the case. It is an ongoing process and needs to be reviewed and refined on a regular basis. Better late than never.

Do I need a marketing plan?

All businesses need a marketing plan. Having a clear strategy in place will save you time, money and effort. It will put you in better control and enable you to make more informed business decisions and help you understand what strategies you need to implement. If you don't have a plan .... how do you know where you are going?

Why is marketing so important for my business when I get word of mouth business referrals?

Marketing is crucial for any business, no matter the size, structure, industry or type of business. Promoting your business in a professional manner is crucial to the overall success and positioning of your brand. You are in business to make profit, which is derived from revenue, driven by sales which are made by customers. Reaching your customers through successful marketing will help you achieve these goals.


How can I get my staff qualified?

If you have a team whom would like to obtain qualifications as a group, then we can tailor a training package to suit your requirements, whilst also keeping it relevant to your business and industry.

How long will a course take?

This will depend on the course that you enrol in and you can review the timeframes on the course information guide. However, as online education is self paced you can fast track your qualification or complete it at a more leisurely pace depending on your lifestyle commitments.

What is the difference between studying a course and RPL?

If you already have the experience but not a relevant qualification to reflect your experience, then RPL (Recognition of Prior Learning) may be for you. If you have the industry currency and can provide suitable evidence of this it can be a great way to achieve your qualification. However, if you don’t have the experience required for RPL, then you will gain great benefit by completing the study of a course and accomplishing your qualification this way.

What happens if I need extra help when I am studying online?

We offer a wide variety of resources for your study which are practical and relevant to today’s industry. If you have any difficulty understanding the assessment or course materials then we are always avaiable by phone and email to help you through.

What course would be most suitable?

It depends on a number of factors such as your working circumstances, career ambitions, study preferences and past experience. Every students needs are individual, so we can discuss the options with you to help you decide on the best study pathway.

Why study with The Marketing Division?

We specialise in business marketing and sales, so our focus is in this area. We offer a wider variety of elective subjects so you can choose the area of expertise that is most relevant to you depending on your career goals. Our training activities are very industry relevant and because marketing is such an evolving area of business we can prepare you for a career in the field. At The Marketing Division we also conduct consulting and training to businesses so we have our finger on the pulse with current industry trends and needs. We are industry experts so we offer industry expertise!

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