A Wealth of Health
The demand for body beautiful continues to grow a profitable health and wellness industry in Australia with low-fat, low-salt and no added preservatives becoming familiar catch-cries on our supermarket shelves.
According to research by Nielsen the abundance of health minded media messages are reflective of the populations’ attitude toward health concerns with 55% of Australians aged 14 and over avoiding unhealthy food and 52% expressing concern about preservatives in food.
Media owners are paying attention and taping into this audience with a growing array of television and magazine health and lifestyle content now on offer.
With so much competition and a growing conflict of health messages now out there it is integral for businesses within the industry to not only intimately understand their customers and react to the issues of most interest to them but also to distinguish themselves by offering the expert opinion.
Source: B&T Magazine – June 2011